More Swedish companies eye CIIE to expand in Chinese market

Source: Xinhua| 2019-05-19 23:38:14|Editor: yan
Video PlayerClose

SHANGHAI, May 19 (Xinhua) - As China unleashes huge market potential, Swedish companies have quickened their pace in exploring Chinese market via the annual China International Import Expo (CIIE).

"China is a major destination of Swedish mechanical products, but Swedish food and farm produce companies still have a long way to go so as to gain larger market shares in China," said Per Linden, director of the Swedish Chamber of Commerce in China.

Per Linden said the commerce's training programs on localization strategy and on-site tours are especially popular among small and medium-sized Swedish companies as they are more eager to adjust their product lines to cater to Chinese customers.

"For example, vodka in European markets usually contain 40 percent of alcohol, but Chinese people are prone to buy the liquor with higher percentage of alcohol and stronger fragrance," Per said.

Nordmarkens, a famous vodka maker, then created several hot sellers on the Chinese market with tailored vodka products containing 55 percent of alcohol.

Meanwhile, more Swedish companies are turning to the annual CIIE to launch their new products in China.

Natural food supplier Plantamed AB, Volvo and Ikea have recently signed up for the coming second CIIE slated to take place this November.

A total of 15 Swedish companies attended the first CIIE last year with industries including intelligent equipment, automobile, consumer electronics and home appliances, food and agricultural products, medical equipment, healthcare as well as service trade, according to the organizer of CIIE.

In northern Europe, Sweden is China's biggest trading partner. In 2018, the bilateral trade volume between the two countries increased by 15%.

TOP STORIES
EDITOR’S CHOICE
MOST VIEWED
EXPLORE XINHUANET
010020070750000000000000011105521380723521
国产无码在线观看免费在线,37pao国产成视频,日韩一区二区视频在线,国产国产人免费人成免费视频麻豆
久久人精品婷婷香蕉 | 中文在线字幕第一页 | 亚洲精品欧美日韩在线 | 欧亚一区二区三区在线看日韩 | 中文字幕乱码女一区二区三区 | 亚洲精品中文子幕乱码 |