Kenya set to market tourism products at trade shows in Germany

Source: Xinhua| 2019-03-02 20:02:28|Editor: xuxin
Video PlayerClose

NAIROBI, March 2 (Xinhua) -- Kenya's tourism industry stakeholders will travel to Germany next week to showcase the country's rich diversity of tourism products, officials said on Saturday.

Kenya Tourism Board (KTB) is leading the delegation for the five-day International Tourism Bourse (ITB) in Berlin from March 6-10.

Betty Radier, KTB chief executive officer expressed her optimism that the current growth in tourism numbers will be enhanced, with a number of marketing strategies that KTB has put in place, besides government incentives.

According to KTB, the sector is upbeat after it recorded a 2 million mark in international arrivals last year, the highest arrivals ever.

In 2018, Kenya received 2.03 million international tourists, representing a growth of 37.33 percent compared to 2017, according to KTB.

Revenues from tourism were 157.34 billion shillings (about 1.57 billion U.S. dollars) in 2018, a 31.2 percent growth compared to 2017's earnings of 1.19 billion dollars.

"Under our National Tourism Blueprint (NTB) 2030, we shall maximize our country's tourism potential through innovative marketing, product diversification, infrastructure development and investments in hospitality," said Najib Balala, tourism and wildlife cabinet secretary who will be leading the delegation.

The German market remains among one of Kenya's key tourist source markets. Kenya recorded 78,388 arrivals of Germans last year, a growth of 59.2 percent from 2017.

TOP STORIES
EDITOR’S CHOICE
MOST VIEWED
EXPLORE XINHUANET
010020070750000000000000011100001378634291
国产无码在线观看免费在线,37pao国产成视频,日韩一区二区视频在线,国产国产人免费人成免费视频麻豆
一级国产片在线观看免费 | 欧美综合精品专区 | 久久免费丝袜国产 | 在线综合亚洲欧美青青 | 日本一本亚洲观看区 | 中文精品欧美无线码一区 |